La ilusión lo cambia todo


“La ilusión lo cambia todo” was the follow-up to the first El Corte Inglés campaign of the Elf character, which was a huge success in 2018, the year in which we produced that first season. On that occasion we shot in Lisbon and the challenge for the 2019 production was to find the most magical locations possible in Madrid. And so we did. The city became a fairy-tale set where, with a wonderful technical team and excellent direction, production and post-production, we brought back to life this Christmas fable in which a little girl’s illusion transforms all everyday things into magic.

Technical Specifications

Title: La ilusión lo cambia todo

Brand: El Corte Inglés

Agency: Sra. Rushmore

Director: Gabe Ibáñez

Production company: Apartamento

Executive producers: Nacho García P. and Laura Hachuel

DP: Paco Femenía

Art director: Lluisa Ferré

Costume design: Ilduara Lamas Vandall

London casting: Sophie North

Spain casting: Miriam Correa

Editing: José González

Image Postproduction: Ranchito

Audio Postproduction: El Corte Inglés

Music: Trafalgar 13