Tres mujeres pidiendo la comida en un restaurante. Carmen Maura y Loles León

Deliciosa Calma

Harry

Deliciosa Calma

Project:

It arises with the aim of freeing women from their daily tensions. A campaign with Carmen Maura, Rossy de Palma and María Barroco who come together to add a touch of humour and raise awareness of equality at home.

Technical Specifications:

  • Title: Deliciosa Calma
  • Brand: Pavofrío
  • Agency: McCann
  • Director: Dionisio Naranjo
  • Executive Producer: Tay Sánchez
  • DOP: Borja López

 

Awards:

  • Bronze, 2017 - Cannes Lions
  • Gold (Experiential Execution Category), 2017 - Club de Creativos
  • Bronze Ojo (Promo and Act.), 2016 - El Ojo de Iberoamerica
  • Bronze Ojo (Film/TV), 2016 - El Ojo de Iberoamerica
  • Bronze Ojo (PR), 2016 - El Ojo de Iberoamérica
  • Bronze Sol (Media), 2017 - El Sol
  • Bronze Sol (PR), 2017 - El Sol
  • Silver Sol (Promotional Marketing), 2017 - El Sol
  • Silver Sol (Direct Marketing), 2017 - El Sol
  • Silver Sol (Integrated Campaigns), 2017 - El Sol
  • Silver Sol (Outdoor), 2017 - El Sol
  • Silver Sol (Branded Content), 2017 - El Sol
  • Silver Sol (PR), 2017 - El Sol
  • Silver Sol (Media), 2017 - El Sol
  • Gold (Experiental and Shopper Marketing), 2016 - Epica Awards
  • Gold, 2016 - Epica Awards
  • Bronze (Media), 2016 - Eurobest
  • Silver (Media), 2016 - Eurobest
  • Bronze Sol (Live Experience), 2017 - FIAP
  • Bronze Sol (Direction of Actors), 2017 - FIAP
  • Bronze Sol (Event Innovation), 2017 - FIAP
  • Silver Sol (Innovation in Activations), 2017 - FIAP
  • Gold (Online Video), 2017 - INSPIRATIONAL
  • Gold (Transmedia), 2017 - INSPIRATIONAL
  • Gold (Marketing Communication Effectiveness), 2016 - Effectiveness Awards
  • Gold (Street Marketing), 2017 - JCDECAUX Awards