Project:

It arises with the aim of freeing women from their daily tensions. A campaign with Carmen Maura, Rossy de Palma and María Barroco who come together to add a touch of humour and raise awareness of equality at home.

Technical Specifications:

• Title: Deliciosa Calma
• Brand: Pavofrío
  
• Agency: McCann
  
• Director: Dionisio Naranjo
  
• Executive Producer: Tay Sánchez
  
• DOP: Borja López
  

Awards:

• Bronze, 2017 - Cannes Lions
• Gold (Experiential Execution Category), 2017 - Club de Creativos
• Bronze Ojo (Promo and Act.), 2016 - El Ojo de Iberoamerica
• Bronze Ojo (Film/TV), 2016 - El Ojo de Iberoamerica
• Bronze Ojo (PR), 2016 - El Ojo de Iberoamérica
• Bronze Sol (Media), 2017 - El Sol
• Bronze Sol (PR), 2017 - El Sol
• Silver Sol (Promotional Marketing), 2017 - El Sol
• Silver Sol (Direct Marketing), 2017 - El Sol
• Silver Sol (Integrated Campaigns), 2017 - El Sol
• Silver Sol (Outdoor), 2017 - El Sol
• Silver Sol (Branded Content), 2017 - El Sol
• Silver Sol (PR), 2017 - El Sol
• Silver Sol (Media), 2017 - El Sol
• Gold (Experiental and Shopper Marketing), 2016 - Epica Awards
• Gold, 2016 - Epica Awards
• Bronze (Media), 2016 - Eurobest
• Silver (Media), 2016 - Eurobest
• Bronze Sol (Live Experience), 2017 - FIAP
• Bronze Sol (Direction of Actors), 2017 - FIAP
• Bronze Sol (Event Innovation), 2017 - FIAP
• Silver Sol (Innovation in Activations), 2017 - FIAP
• Gold (Online Video), 2017 - INSPIRATIONAL
• Gold (Transmedia), 2017 - INSPIRATIONAL
• Gold (Marketing Communication Effectiveness), 2016 - Effectiveness Awards
• Gold (Street Marketing), 2017 - JCDECAUX Awards