Agency: Ogilvy
Advertiser: Cruzcampo (HEINEKEN Spain)
Sector: Beers
Campaign: Cruzcampo 'Con Mucho Acento' (With a Strong Accent)
Client Contacts: Esteban Velasco, Elena Marcos, Begoña Morillas, Isabel Vázquez, Bruna Sampaio
Chief Creative Officer: Roberto Fara
Creative Directors: Javier Senovilla, Juan Pedro Moreno
Creative Team: Guillermo Fernández, Pablo Poveda, Rodrigo Domínguez, Miriam Malta, Nacho García, Elena Hernández, Borja López, Adrián Poveda, Adriana de Oliveira, Alicia Puyol.
Managing Director & Client Business Partner: María Herranz
Account Director: Rocío Cano Account Team: Lucía Muñoz, Lydia Laguna, Moad ElMatuchi
Social Team: Javier Yohn, Enrique Martínez, Manuel Domínguez, Enrique Torres
Strategy team: Mercedes Navarro, Blanca Martín
Agency Producer: Asier Ollo DCut.tv
Production company: PRIMO
Director: Erik Morales
Executive Producer: Pablo Garcia Acon
Producer/Production director: Anna Mayolas
Postproduction: Tamara Diaz
Postproduction studio: Metropolitana
Editing: Rocio Perez and Estel Roman
Music: Califato ¾
Sound: The Lobby studios
Voice-over: Lolita
Director of photography: Benoit Soler
Colour correction: Metropolitana Marc Morató
Music: 'L'ambôccá' by Califato 3/4
Talent Management: Clara Sanchís, Núria Padrós
Media Agency: Dentsu RedStar (María González, Patricia San Román)
Brand PR Agency: N Team Comunicación (Eneida Manzano, Jorge Cordero, Amparo Cantalicio, Nekane García)
Pieces: TV Spot (60′′, 30′′, 20′′), Press, Point of Sale, Digital, RRSS, Radio
Launch date: 21 January 2021
Objective: Brand repositioning campaign.
Target: National