Fotograma del anuncio publicitario Big Good, “Orígenes”

Big Good, “Orígenes”


Big Good, “Orígenes”


A 30-minute documentary and advertising pieces tell the story of how one recipe helped 2,000 spanish producers affected by the COVID-19 crisis. We traveled around the country to give voice to real stories. A project full of emotions that we enjoyed shooting every shot.

Technical Specifications:

  • Title: Big Good, “Orígenes”
  • Brand: McDonald’s
  • Agency: TBWA
  • Producer: Nacho Clemente
  • Executive Producer: María Jesús Horcajuelo
  • Dop: Sergio de Uña


El Sol, Festival Iberoamericano de la Comunicación Publicitaria:

  • Silver - Activación y Experiencia de Marca
  • Bronze – Campañas integradas


  • Gold Best Branded Content
  • Silver Best Integrated
  • Bronze Best Sustainability

Cdec, Premios Nacionales de Creatividad 2021

  • Silver – Ideas
  • Silver - Estrategia

Premios Eficacia 2021

  • Silver – Mejor Campaña Integrada
  • Bronze – Estrategia más innovadora

D&AD Awards 2021

  • Impact / Local Solutions



We have been producing with passion for the best agencies and advertisers in our country since 2000. We have the capacity to develop any project, no matter its size; with a team of five or fifty people; with 200 Bollywood dancers or with a single 3D technician. We are also international. With our service division, TeamWorks, we offer all the necessary resources for anyone who chooses to shoot in Spain and Portugal. Our purpose is to put in each project the illusion of the first day.