Report: SVOD Usage in the European Union

The report “SVOD Usage in the European Union” is the first edition of an overview of the viewing time on SVOD services of films and TV seasons by origin, genre, and age (only for films).

This report is based on SVOD viewing time data provided by Goldmedia’s VOD-Ratings in 9 EU countries (Denmark, Finland, France, Germany, Italy, Netherlands, Poland, Spain, and Sweden) from September 2022 to September 2023.

Concentration is the main characteristic of VOD usage in Europe with 85% of viewing time generated by only three services (Netflix, Prime Video and Disney+). Fiction works accounted for 87% and 95% of viewing time of film and TV seasons. Viewing time is also mainly generated by recent films (produced in 2022-23): they represented 25% of viewing time but only 1% of catalogues.

Even if the limited number of EU countries in the sample (9) does not allow for a proper typology, nuances appear between countries, in particular in terms of genre. But overall, consumption patterns are similar across all countries.

European works accounted for 30% of SVOD viewing time, including 21% for EU works, 9% United Kingdom works and 1% for other European works.

When comparing their share in catalogues and viewing time, US works are systematically overconsumed and European works underconsumed. However, among European works, national works are over consumed in 7 out of the 9 countries of the sample, whereas EU non-national works are underconsumed in all countries.

Beyond European and US works, of note is the modest weight of consumption of works from other regions of the world (8%, well under their share of catalogues).

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